5 Nov 2007 22:10 Africa/Lagos
Insurance You Can Understand
Access America Launches New Policy with Customer-Friendly Language
RICHMOND, Va., Nov. 5 /PRNewswire-USNewswire/ --
Access America, a leading travel insurance provider, today announced the launch of its "customer-friendly" Certificate of Insurance or Policy. This is the document that explains the insurance coverage purchased by the customer. The document has been completely rewritten in language that is easy for a novice to understand.
This is just the latest innovation for Access America which has recently redesigned its website, brochures and claim forms. "We took a hard look at how we present information to our customers and decided we could do better," said Mark Cipolletti, vice president of marketing communications for Access America. "Unfortunately, many people have a negative view of insurance because they've had difficulty understanding their coverage or interacting with their provider. We're trying to change that perception and build a deeper trust with our customers."
The design of the document has also been improved to make its content more digestible. The new layout makes better use of white space, charts help with navigation and unfamiliar "industry" terms are avoided.
The new certificate, or policy, has been approved by over 30 State Departments of Insurance and officially debuted on November 1. The document will be filed in all 50 states, plus the District of Columbia, by Access America's new underwriter, Jefferson Insurance Company. Jefferson was purchased by Access America's parent company, World Access, earlier this year.
About Access America
Access America provides travel insurance and assistance to millions of travelers each year and is a division and service mark of World Access Service Corp. A global leader in travel insurance and emergency assistance, Access America uses cutting-edge technology to deliver customized solutions to enhance value for resorts, airlines, travel agents, credit card companies and more. Access America is a division and service mark of World Access Service Corp., which is a member of the Mondial Assistance Group and part of the Allianz family of companies. Visit www.accessamerica.com.
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Source: Access America
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Web Site: http://www.accessamerica.com/